What Are Retargeting Ads and Why They Matter

The importance of retargeting lies in its ability to reach a “warm” audience. Visitors who have engaged with your content or products are already familiar with your brand, making them more likely to respond positively to follow-up ads.

Retargeting ads are a cornerstone of modern digital marketing, designed to re-engage visitors who have interacted with your website but left without completing a desired action. Unlike standard advertising, which targets broad audiences, retargeting focuses on people who have already demonstrated interest in your brand. By serving tailored ads across platforms such as Google, Facebook, […]